Case Study: Rethink Wellness Group

Visual Identity, website design, lead magnet funnel and copywriting

Lisa M. Drew founded RETHINK Wellness Group to inspire organizational leaders to say no to the status quo and commit to a trauma-informed, people-first approach to mental health and wellness in the workplace.

Lisa wanted help in marketing her psychotherapy/coaching business, Rethink Wellness Group. She wanted a cohesive website and a way to collect leads so that she could build an email list and start growing her business.

The Challenge? The site needed to cater for 3 different audiences.

Rethink Wellness Group provides a variety of different services – private psychotherapy clients, corporate wellness clients and leadership coaching. The website needed to work for all three of these types of clients.

The project started with designing a visual identity for the website. I then created the site and designed her lead magnet and created a pop-up opt-in form to capture email addresses in exchange for her lead magnet. The opt-in form was integrated with Mailerlite and sign-up triggers an automated email sequence.