Case Study: Into Prime Time
The Project Details
Visual identity design, website mockup design
Michelle Gold, in her words, “I struggle with creating the visual design. I know what I like: clean blocks of colour, white space, modern looking. “
The project involved tweaking her existing logo a little and introducing bolder colours. She also intended to set up her website herself – but just needed some visual direction so I created a visual identity guide for her to use along with a website mockup.
Design elements
Website mockup design
Visual identity based on her logo
Sample social media posts