Case study for Exponant
A central place for multiple products & services
Give an overview of all they have to offer
Exponant offers technology-related business services and information technology solutions to their clients. The main objective of the website project was to reach a new and possibly younger audience. Exponant had grown and added new products & services to their offering and felt it was time to update their website to reflect their new offerings.
A single site for multiple products & services
A site for multiple products & services means multiple audiences with different needs and different customer journeys. So there wasn’t a single customer persona but multiple personas that the website needed to cater for. Exponant also didn’t have a clearly defined visual identity other than their logo – so needed something defined for the website and to be used on future marketing material.
Customer acquisition journey mapping
Web Design & Development
Exponant offers technology-related business services and information technology solutions to their clients.
They provide these services to medium and large companies in the private sector as well as the public sector. The company is well established and has some high profile clients.
That said they are still “the best kept secret” in their market and are in the process of rolling out a full scale marketing strategy, with the website being a critical piece of this project. The aim of this strategy is to source new clients and build brand recognition.
Brand building and reaching new audiences
The project started off with establishing a visual identity for the website, including visual elements and colour palette. Exponant requested the use of a specific font, Segoe UI.
All of the images were to be stock images of people at work – nothing posed and ‘fake-looking’. I also created a text-overlay hover effect on all of the images – so hovering on an image activates the text overlay. (all of the screenshots below show the hover effect on the first image on each page)
The site Visual Identity (VI)
The end result
Bringing it all together
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