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The Sidekick to Success Blog

Using persuasion in marketing

I recently completed a course on ethical user experience design and now I can’t help but notice dodgy stuff on websites, sometimes, in the most surprising places. I have to believe that the owner of the website doesn’t know that these are dodgy persuasive practices....
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Let’s talk about using aspiration in marketing

I’ll bet you’ve seen pics of sleazy internet marketers posing with Lamborghinis before. You know what I mean, right? Super dodgy… and yet, still effective as a marketing tool. Why? It’s effective because it’s aspirational, and we all aspire to something. I’ll give you...
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Just how accurate are email open rates?

A while back I implemented an email contact list cleaning campaign. Something I was taught to do regularly, as having people in your contact list who never open any of your emails affects your email deliverability score. You’ve probably been taught to do the same....
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Beyond video – here are 8 content types you should consider adding to your course.

Beyond video - here are 8 content types you should consider adding to your course. I think it’s safe to say that most courses have video/audio and usually some downloadable or fillable documents. And maybe a private community for you to ask questions in. Which is...
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Is it ethical to disclose that you’ve used AI-generated content in your course?

Is it ethical to disclose that you’ve used AI-generated content in your course? Consider it from the perspective of a course buyer. Would knowing someone used AI to create their course influence your decision to buy it? It’s a sticky one, isn’t it? And it’s a bit like...
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