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"What's in a name?" Well, when it comes to online courses, the answer is quite a lot! Just like with anything we promote online, the words matter. People are busy, especially online and they have seconds to decide whether or not to click on something.  There are also...

Have you considered your customer journey? That is, how people enter your world and the steps they go through until they (hopefully) buy your course/service. I recently spoke about the importance of laying important business foundations and why it’s important to have...

You can’t throw a pebble without hitting someone promoting something AI-related these days. It’s EVERYWHERE! And someone recently asked me why I never talk about it, especially considering I’m all about making course creation as easy and stress-free as possible. And I...

What to know how to make sure your course is engaging? Well, you may be surprised to learn that it's not as hard as you think. Creating a course takes a pretty big investment of your time, energy and possibly even money. The last thing you want to do is to create...