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The Sidekick to Success Blog

Is it ethical to disclose that you’ve used AI-generated content in your course?

Is it ethical to disclose that you’ve used AI-generated content in your course? Consider it from the perspective of a course buyer. Would knowing someone used AI to create their course influence your decision to buy it? It’s a sticky one, isn’t it? And it’s a bit like...

Let’s talk about icky marketing techniques

Let’s talk icky marketing techniques and I’m going to start by asking you a question. Are you making people feel manipulated or uncomfortable? I had a sales call with someone recently that made me feel very uncomfortable. The call started off ok – but she swiftly...

If you can’t explain it simply, you don’t understand it well enough

“If you can’t explain it simply, you don’t understand it well enough.” - Albert Einstein Einstein’s quote applies to all teaching but especially to online courses. I’ve written before about the fact that I never finish courses I sign up for. And I’ve even signed up...

What’s in a course name?

"What's in a name?" Well, when it comes to online courses, the answer is quite a lot! Just like with anything we promote online, the words matter. People are busy, especially online and they have seconds to decide whether or not to click on something.  There are also...

Let’s talk about customer journeys

Have you considered your customer journey? That is, how people enter your world and the steps they go through until they (hopefully) buy your course/service. I recently spoke about the importance of laying important business foundations and why it’s important to have...
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