Who has time for webinars anymore?

I don’t know about you, but I don’t have time for webinars anymore. Especially those 2-hour marathons that you “have” to attend “live” to get any value out of – and are mostly a sales pitch. Nobody has time for those. And yet all the big sales &...

How brand consistency builds trust

Do you know how important brand consistency is in building trust with your clients? Think about meeting someone for the first time. If they’re smartly dressed in a suit, you form an impression about them based on their appearance. With that impression comes a...

How to build trust online

What is the first thing you do when you want to check something? You Google it, right. Well that is exactly what people are going to do when they want to check your business out. Then if they find your business online, how do they know they can trust you? Do you make...

Do you think email marketing is dead?

I’m sure you’ve heard that email marketing is dead, I know I definitely have. “No one uses email anymore”, right.  Well recent reports that email marketing is dead are “fake news”. Email marketing is very much alive. There are many...

Irritating or effective – do website popups work?

I know, I know, everyone hates website popups. They appear at the worst times and make you want to shut the site down completely rather than carry on reading. So the question “do website popups work” seems like a no-brainer right? Well it may surprise you that...

Do you tell stories?

If you’re South African and of a certain age I am sure the words “It’s not inside it’s on top!” will mean something to you. Yes, it’s the famous line from the 80’s Cremora ad and even if you weren’t around in the 80’s you’ve probably heard your parents refer to...