There is no silver bullet in business

I hate to break it to you but there’s no silver bullet in business. Everyone’s looking for that one strategy that’ll mean instant success for their business. That ONE thing. That simple and seemingly magical solution. And a lot of people think an online course...

The powerful marketing tool to level-up your marketing

Would you like a powerful marketing tool to level-up your marketing? When you started your business, I bet you didn’t think that you’d have to become a late-night marketing student. Spending your evenings Googling how to market your business – so you can get...

Is email marketing still important in 2023?

I have a bit of a love/hate relationship with email. Can you relate? As a business owner, I know all about the importance of building an email list for my business, but I also feel very protective of my own email inbox. I like to keep it a serene, clean space. So, it...

Sales page vs landing page – what’s the difference?

Do you know the difference between a sales page vs a landing page? Sales page vs landing page – what’s the difference? Well, in the online marketing world, the sales page and landing page are the hardest working. They both have very important jobs to do...

Do I really need to create a launch for my course?

“Do I really need to create a launch for my course?” is the question I got from one of my clients this week on our wrap up call. We were wrapping up the last few things on a fantastic course and my answer to her was, yes. You definitely need a launch the first time...

Who has time for webinars anymore?

I don’t know about you, but I don’t have time for webinars anymore. Especially those 2-hour marathons that you “have” to attend “live” to get any value out of – and are mostly a sales pitch. Nobody has time for those. And yet all the big sales &...