Do I really need to create a launch for my course?

“Do I really need to create a launch for my course?” is the question I got from one of my clients this week on our wrap up call. We were wrapping up the last few things on a fantastic course and my answer to her was, yes. You definitely need a launch the first time...

Do I need a sales page or landing page?

Not entirely sure what a sales page or landing page is – and whether I need one?   You’ve probably heard of landing pages and sales pages before and the two terms are often used interchangeably. But what are they and what’s the difference between the two? A...

Who has time for webinars anymore?

I don’t know about you, but I don’t have time for webinars anymore. Especially those 2-hour marathons that you “have” to attend “live” to get any value out of – and are mostly a sales pitch. Nobody has time for those. And yet all the big sales &...

How brand consistency builds trust

Do you know how important brand consistency is in building trust with your clients? Think about meeting someone for the first time. If they’re smartly dressed in a suit, you form an impression about them based on their appearance. With that impression comes a...

How to build trust online

What is the first thing you do when you want to check something? You Google it, right. Well that is exactly what people are going to do when they want to check your business out. Then if they find your business online, how do they know they can trust you? Do you make...

Irritating or effective – do website popups work?

I know, I know, everyone hates website popups. They appear at the worst times and make you want to shut the site down completely rather than carry on reading. So the question “do website popups work” seems like a no-brainer right? Well it may surprise you that...