Let’s talk about icky marketing techniques

Let’s talk icky marketing techniques and I’m going to start by asking you a question. Are you making people feel manipulated or uncomfortable? I had a sales call with someone recently that made me feel very uncomfortable. The call started off ok – but she swiftly...

If you can’t explain it simply, you don’t understand it well enough

“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein Einstein’s quote applies to all teaching but especially to online courses. I’ve written before about the fact that I never finish courses I sign up for. And I’ve even signed...

Let’s talk about customer journeys

Have you considered your customer journey? That is, how people enter your world and the steps they go through until they (hopefully) buy your course/service. I recently spoke about the importance of laying important business foundations and why it’s important to have...

There is no silver bullet in business

I hate to break it to you but there’s no silver bullet in business. Everyone’s looking for that one strategy that’ll mean instant success for their business. That ONE thing. That simple and seemingly magical solution. And a lot of people think an online course...

The powerful marketing tool to level-up your marketing

Would you like a powerful marketing tool to level-up your marketing? When you started your business, I bet you didn’t think that you’d have to become a late-night marketing student. Spending your evenings Googling how to market your business – so you can get...