If you can’t explain it simply, you don’t understand it well enough

“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein Einstein’s quote applies to all teaching but especially to online courses. I’ve written before about the fact that I never finish courses I sign up for. And I’ve even signed...

Let’s talk about customer journeys

Have you considered your customer journey? That is, how people enter your world and the steps they go through until they (hopefully) buy your course/service. I recently spoke about the importance of laying important business foundations and why it’s important to have...

There is no silver bullet in business

I hate to break it to you but there’s no silver bullet in business. Everyone’s looking for that one strategy that’ll mean instant success for their business. That ONE thing. That simple and seemingly magical solution. And a lot of people think an online course...

The powerful marketing tool to level-up your marketing

Would you like a powerful marketing tool to level-up your marketing? When you started your business, I bet you didn’t think that you’d have to become a late-night marketing student. Spending your evenings Googling how to market your business – so you can get...

Let’s bust some myths about online course creation

I think it’s time we bust some myths about online course creation. I truly believe that anyone can create an online course. Yes, even you. Because I believe that everyone has something to teach. Think about it. Everything we learn in life is taught by someone...

Do you think you suck at sales?

Do you think you suck at sales or selling in your business? If you think you do, you need to read on… I can relate. While I’m great at marketing – I reaaallly struggle to sell my own products and services. But I recently had a complete mindset shift about being bad at...