Just how accurate are email open rates?

A while back I implemented an email contact list cleaning campaign. Something I was taught to do regularly, as having people in your contact list who never open any of your emails affects your email deliverability score. You’ve probably been taught to do the same....

Let’s talk about customer journeys

Have you considered your customer journey? That is, how people enter your world and the steps they go through until they (hopefully) buy your course/service. I recently spoke about the importance of laying important business foundations and why it’s important to have...

Do you think you suck at sales?

Do you think you suck at sales or selling in your business? If you think you do, you need to read on… I can relate. While I’m great at marketing – I reaaallly struggle to sell my own products and services. But I recently had a complete mindset shift about being bad at...

Is email marketing still important in 2023?

I have a bit of a love/hate relationship with email. Can you relate? As a business owner, I know all about the importance of building an email list for my business, but I also feel very protective of my own email inbox. I like to keep it a serene, clean space. So, it...

Sales page vs landing page – what’s the difference?

Do you know the difference between a sales page vs a landing page? Sales page vs landing page – what’s the difference? Well, in the online marketing world, the sales page and landing page are the hardest working. They both have very important jobs to do...

Are you clearly communicating the value of your course?

Are you sure that you’re clearly communicating your offer on your sales page? In December I signed up for an Xmas promo bundle. It consisted of 100 low ticket digital products with everything from courses to digital downloads and templates etc. One of the...