Welcome to the Setup Sidekick Blog

Where I share my thoughts and experience in building an online business

Including course creation, sales funnels, marketing – and the occasional book review

Are you clearly communicating the value of your course?

Are you sure that you're clearly communicating your offer on your sales page? In December I signed up for an Xmas promo bundle. It consisted of 100 low ticket digital products with everything from courses to digital downloads and templates etc. One of the biggest...

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How do you handle a bad course review?

Getting a bad review for something you’ve invested a great deal of time and effort into can hurt. But the reality is that no matter what you create, there will always be people who don’t like it. Now, there’s no need to rush off to take your course down and obsess...

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Action brings clarity

I firmly believe that action brings clarity - but that doesn't stop me from overthinking things. You see, I’m probably the queen of overthinking and over-researching – especially when it’s something new and challenging. And as course creators, I’m sure you can relate....

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You can’t just sell information anymore

You can’t just sell information anymore “But, Lisa, isn’t that what an online course is?” To be clear - I’m saying you can’t JUST sell information anymore in an online course. We live in a world where information is easily accessible. Don’t know how to jump-start a...

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Why course creators get stuck and what to do about it?

Often, I see clients who start out on their course creation journey all fired up and excited about creating their course. Only for them to falter halfway through. It’s happened often enough that I’ve come to think of it as a rite of passage for course creators. Like...

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What do you do when your course doesn’t sell?

So you've created your first course and launched it, only to find it didn't do as well as you'd hoped. What do you do if your course doesn't sell? My first course was a flop. Although I’d been creating courses for others, and I was very comfortable with the tech my...

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The myth of different learning styles

It's time we debunked the myth of different learning styles. I’m sure you’ve heard that we all have different learning styles - I was sold on that idea for many years (I even wrote a blog about it). But here’s the thing, the evidence for people having different...

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Courses are not ‘passive income’.

No, online courses are not 'passive income'. Let me explain why. When we equate courses with passive income the implication is that you don’t have to do very much to make loads of moolah and that’s a misconception. Because course creation takes work. Just like...

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What is a course funnel and do I need one?

Creating a course is just one piece of the puzzle in creating a successful online course business. The next piece of the puzzle is selling your course - and that's where a course funnel comes in. Attracting an audience for your course can be difficult, especially if...

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Confession time: I never finish the courses I sign up for

Confession time: I never finish the courses I sign up for That’s right. I’m a serial course abandoner. I scan through the content and make a beeline for the bits that interest me most and then bounce around and dip in and out of everything else. I can think of nothing...

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How do you choose the right tech for your course?

So how do you choose the right tech for your course? A lot of course creators get stuck when it comes to choosing tech for their courses. And I get it – there are so many different systems and programs available, it’s hard to choose. I feel exactly the same when I...

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