Welcome to the Setup Sidekick Blog
Where I share my thoughts and experience in building an online business
Including course creation, sales funnels, marketing – and the occasional book review
Here’s why you should use quizzes or assessments in your course
Let's talk about why you should use quizzes or assessments in your course. You may be thinking, if my course is for experienced, smart, adult learners - do I really need to add quizzes or assessments? Well, the answer is, yes. You should use quizzes in your course....
The powerful marketing tool to level-up your marketing
Would you like a powerful marketing tool to level-up your marketing? When you started your business, I bet you didn’t think that you’d have to become a late-night marketing student. Spending your evenings Googling how to market your business - so you can get more...
Let’s bust some myths about online course creation
I think it's time we bust some myths about online course creation. I truly believe that anyone can create an online course. Yes, even you. Because I believe that everyone has something to teach. Think about it. Everything we learn in life is taught by someone else –...
Do you think you suck at sales?
Do you think you suck at sales or selling in your business? If you think you do, you need to read on… I can relate. While I’m great at marketing – I reaaallly struggle to sell my own products and services. But I recently had a complete mindset shift about being bad at...
Is email marketing still important in 2023?
I have a bit of a love/hate relationship with email. Can you relate? As a business owner, I know all about the importance of building an email list for my business, but I also feel very protective of my own email inbox. I like to keep it a serene, clean space. So, it...
Sales page vs landing page – what’s the difference?
Do you know the difference between a sales page vs a landing page? Sales page vs landing page - what's the difference? Well, in the online marketing world, the sales page and landing page are the hardest working. They both have very important jobs to do and in a lot...
Are you clearly communicating the value of your course?
Are you sure that you're clearly communicating your offer on your sales page? In December I signed up for an Xmas promo bundle. It consisted of 100 low ticket digital products with everything from courses to digital downloads and templates etc. One of the biggest...
How do you choose the right course topic for you and your audience?
A quick guide to help you choose the right course topic. You know that thing you do that you find super easy? Well, that could be an ideal course topic. You see just because something comes easy to you doesn’t necessarily mean it’s easy for others. To give you an...
Are you the average of the 5 people you spend the most time with?
“You are the average of the five people you spend the most time with.” I’m sure you’ve seen this quote before, but is there any truth to it? Is our behaviour influenced by the people we surround ourselves with? And if you’re the average of the 5 people you spend time...
Copyrighting your course: How to protect yourself from copycats
Should you copyright your course? Imagine you’ve invested a lot of time and money in creating your course, only to find some stranger online selling your course as their own? Something similar happened to a friend of mine recently – the person had bought her offer,...
How do you handle a bad course review?
Getting a bad review for something you’ve invested a great deal of time and effort into can hurt. But the reality is that no matter what you create, there will always be people who don’t like it. Now, there’s no need to rush off to take your course down and obsess...
Action brings clarity
I firmly believe that action brings clarity - but that doesn't stop me from overthinking things. You see, I’m probably the queen of overthinking and over-researching – especially when it’s something new and challenging. And as course creators, I’m sure you can relate....
You can’t just sell information anymore
You can’t just sell information anymore “But, Lisa, isn’t that what an online course is?” To be clear - I’m saying you can’t JUST sell information anymore in an online course. We live in a world where information is easily accessible. Don’t know how to jump-start a...
Why course creators get stuck and what to do about it?
Often, I see clients who start out on their course creation journey all fired up and excited about creating their course. Only for them to falter halfway through. It’s happened often enough that I’ve come to think of it as a rite of passage for course creators. Like...
What do you do when your course doesn’t sell?
So you've created your first course and launched it, only to find it didn't do as well as you'd hoped. What do you do if your course doesn't sell? My first course was a flop. Although I’d been creating courses for others, and I was very comfortable with the tech my...
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