Welcome to the Setup Sidekick Blog

Where you’ll find tips and tricks on everything related to building an online business including course creation, sales funnels and general marketing – with the occasional book review thrown into the mix. 

Sales page vs landing page – what’s the difference?

Do you know the difference between a sales page vs a landing page? Sales page vs landing page - what's the difference? Well, in the online marketing world, the sales page and landing page are the hardest working. They both have very important jobs to do and in a lot...

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Are you clearly communicating the value of your course?

Are you sure that you're clearly communicating your offer on your sales page? In December I signed up for an Xmas promo bundle. It consisted of 100 low ticket digital products with everything from courses to digital downloads and templates etc. One of the biggest...

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How do you handle a bad course review?

Getting a bad review for something you’ve invested a great deal of time and effort into can hurt. But the reality is that no matter what you create, there will always be people who don’t like it. Now, there’s no need to rush off to take your course down and obsess...

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Action brings clarity

I firmly believe that action brings clarity - but that doesn't stop me from overthinking things. You see, I’m probably the queen of overthinking and over-researching – especially when it’s something new and challenging. And as course creators, I’m sure you can relate....

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You can’t just sell information anymore

You can’t just sell information anymore “But, Lisa, isn’t that what an online course is?” To be clear - I’m saying you can’t JUST sell information anymore in an online course. We live in a world where information is easily accessible. Don’t know how to jump-start a...

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Why course creators get stuck and what to do about it?

Often, I see clients who start out on their course creation journey all fired up and excited about creating their course. Only for them to falter halfway through. It’s happened often enough that I’ve come to think of it as a rite of passage for course creators. Like...

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What do you do when your course doesn’t sell?

So you've created your first course and launched it, only to find it didn't do as well as you'd hoped. What do you do if your course doesn't sell? My first course was a flop. Although I’d been creating courses for others, and I was very comfortable with the tech my...

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