Welcome to the Setup Sidekick Blog

Where I share my thoughts and experience in building an online business

Including course creation, sales funnels, marketing – and the occasional book review

Let’s talk about icky marketing techniques

Let’s talk icky marketing techniques and I’m going to start by asking you a question. Are you making people feel manipulated or uncomfortable? I had a sales call with someone recently that made me feel very uncomfortable. The call started off ok – but she swiftly...

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What’s in a course name?

"What's in a name?" Well, when it comes to online courses, the answer is quite a lot! Just like with anything we promote online, the words matter. People are busy, especially online and they have seconds to decide whether or not to click on something.  There are also...

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Let’s talk about customer journeys

Have you considered your customer journey? That is, how people enter your world and the steps they go through until they (hopefully) buy your course/service. I recently spoke about the importance of laying important business foundations and why it’s important to have...

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Why I don’t talk about AI

You can’t throw a pebble without hitting someone promoting something AI-related these days. It’s EVERYWHERE! And someone recently asked me why I never talk about it, especially considering I’m all about making course creation as easy and stress-free as possible. And I...

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How do you make sure your course is engaging?

Want to know how to make sure your course is engaging? Well, you may be surprised to find out that it's not as hard as you think. Creating a course takes a pretty big investment of your time, energy and possibly even money. The last thing you want to do is to create...

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There is no silver bullet in business

I hate to break it to you but there's no silver bullet in business. Everyone’s looking for that one strategy that’ll mean instant success for their business. That ONE thing. That simple and seemingly magical solution. And a lot of people think an online course is that...

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Is an online course REALLY right for you?

If you’re considering whether an online course is right for you, I hate to break it to you but, it may not be. Courses are my passion, and as much as I believe that we all have something to teach and that anyone can create an online course - there are some instances...

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The hidden benefits of creating an online course

Have you ever considered the hidden benefits of creating an online course? If you’re involved in the world of online business, I’m sure you’ve heard all about the benefits of creating an online course. How it’ll help you move from being fully booked in your 1:1...

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The powerful marketing tool to level-up your marketing

Would you like a powerful marketing tool to level-up your marketing? When you started your business, I bet you didn’t think that you’d have to become a late-night marketing student. Spending your evenings Googling how to market your business - so you can get more...

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Let’s bust some myths about online course creation

I think it's time we bust some myths about online course creation. I truly believe that anyone can create an online course. Yes, even you. Because I believe that everyone has something to teach. Think about it. Everything we learn in life is taught by someone else –...

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Do you think you suck at sales?

Do you think you suck at sales or selling in your business? If you think you do, you need to read on… I can relate. While I’m great at marketing – I reaaallly struggle to sell my own products and services. But I recently had a complete mindset shift about being bad at...

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