Are you clearly communicating the value of your course?
Are you sure that you're clearly communicating your offer on your sales page? In December I signed up for an Xmas promo bundle. It consisted of 100 low ticket digital products with everything from courses to digital downloads and templates etc. One of the biggest...
How do you choose the right course topic for you and your audience?
A quick guide to help you choose the right course topic. You know that thing you do that you find super easy? Well, that could be an ideal course topic. You see just because something comes easy to you doesn’t necessarily mean it’s easy for others. To give you an...
Are you the average of the 5 people you spend the most time with?
“You are the average of the five people you spend the most time with.” I’m sure you’ve seen this quote before, but is there any truth to it? Is our behaviour influenced by the people we surround ourselves with? And if you’re the average of the 5 people you spend time...
Copyrighting your course: How to protect yourself from copycats
Should you copyright your course? Imagine you’ve invested a lot of time and money in creating your course, only to find some stranger online selling your course as their own? Something similar happened to a friend of mine recently – the person had bought her offer,...
How do you handle a bad course review?
Getting a bad review for something you’ve invested a great deal of time and effort into can hurt. But the reality is that no matter what you create, there will always be people who don’t like it. Now, there’s no need to rush off to take your course down and obsess...
Action brings clarity
I firmly believe that action brings clarity - but that doesn't stop me from overthinking things. You see, I’m probably the queen of overthinking and over-researching – especially when it’s something new and challenging. And as course creators, I’m sure you can relate....
You can’t just sell information anymore
You can’t just sell information anymore “But, Lisa, isn’t that what an online course is?” To be clear - I’m saying you can’t JUST sell information anymore in an online course. We live in a world where information is easily accessible. Don’t know how to jump-start a...
Why course creators get stuck and what to do about it?
Often, I see clients who start out on their course creation journey all fired up and excited about creating their course. Only for them to falter halfway through. It’s happened often enough that I’ve come to think of it as a rite of passage for course creators. Like...
What do you do when your course doesn’t sell?
So you've created your first course and launched it, only to find it didn't do as well as you'd hoped. What do you do if your course doesn't sell? My first course was a flop. Although I’d been creating courses for others, and I was very comfortable with the tech my...
Courses are not ‘passive income’.
No, online courses are not 'passive income'. Let me explain why. When we equate courses with passive income the implication is that you don’t have to do very much to make loads of moolah and that’s a misconception. Because course creation takes work. Just like...
What is a course funnel and do I need one?
Creating a course is just one piece of the puzzle in creating a successful online course business. The next piece of the puzzle is selling your course. Attracting an audience for your course can be difficult, especially if you don’t already have an established email...
Let’s talk about the silent killer of dreams – procrastination
Procrastination is the silent killer of dreams And in my case, it's probably a serial killer too. It’s taken me a while to write this post because, yes, I admit it - I’m a procrastinator. Procrastination is easily the top dream assassin for course creators. You have a...
Confession time: I never finish the courses I sign up for
Confession time: I never finish the courses I sign up for That’s right. I’m a serial course abandoner. I scan through the content and make a beeline for the bits that interest me most and then bounce around and dip in and out of everything else. I can think of nothing...
How do you choose the right tech for your course?
So how do you choose the right tech for your course? A lot of course creators get stuck when it comes to choosing tech for their courses. And I get it – there are so many different systems and programs available, it’s hard to choose. I feel exactly the same when I...
I don’t want to use a Facebook group for my course community
"What if I don’t want to use a Facebook group for my course community" It seems like quite a few course creators are looking to move away from Facebook groups for their courses. I recently had a client make that shift and it wasn’t an easy decision. So, I thought I’d...
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