When it’s time for a course or group coaching program

Why not get help from someone who does it all?

Doable course creation method video recording

Hello, I’m Lisa

I started my business because I saw the need for a one-stop-shop for the course creation process

I left corporate marketing to start a business helping people implement their marketing strategies. But after spending some time in the online marketing space I realised that there was a big gap in the market for helping course creators.

A gap that my prior experience as a corporate trainer, corporate marketer, plus side hustle as a wedding videographer – meant that I was exactly the right fit for people wanting to create impactful courses and group coaching programs.

I saw many of my initial clients struggle with everything from mindset blocks, to the tech overwhelm, to not knowing what to do when. And the biggest problem I saw? Giving up when it got hard.


And now, I’m obsessed with figuring out how to make the course creation process as easy and stress-free as possible.

So, who am I?

Well, my full name is Lisa Oosthuizen. My surname is a typical Afrikaans/Dutch surname and is pronounced: ooest·hay·zn

I live in South Africa. Yup, I’m South African and live in Johannesburg.

My office overlooks a river and if you listen carefully sometimes you get to hear some of the local birdlife when I record a podcast or video. So you get to experience a little bit of Africa.


What I believe

I take a different approach to course creation

I believe there’s always a simpler way to do things and it’s my superpower to find the path of least resistance.

I don’t believe there’s a one-size-fits-all way to create a course or group coaching program. Every course or program is as unique as its creator.

I believe there’s a place in the digital product world for anyone – no matter what you look like, what your qualifications are or what topic you’d like to teach.

Why I do what I do

Well, if you’re anything like me, you started your business so you could have freedom. Freedom to do work that lights you up. And what I do lights me up!

You see, I thrive on learning, exploring, and mastering new skills – and when it comes to creating courses and digital marketing this is a good thing. Because there’s always something new to learn!

Over the years I’ve grown my skillset in pursuit of many different interests… which is great for you because you get to access all of that multi-passionate experience and knowledge.

When you work with me you gain access to my 9 years as a corporate trainer – along with my 12 years of online marketing experience. So you end up with a program that is not only educationally sound but also marketable, allowing you to scale with ease. 

Here are the ways I can help you

Expand your impact and grow your business

Hybrid Help

Hybrid Help is an all-inclusive service tailored specifically to your course or coaching program needs. A combination of done-for-you and support services.

VIP Days

With a VIP day, you get a full day of my time exclusively dedicated to a specific task you’d like me to complete for you.

Kind words from clients

"Luckily for me, I was connected with Lisa at Setup Sidekick. And I will tell you that working with her was one of the best investments I have ever made."

Dr Glenn Vo

Dentist, Industry Influencer, Speaker, Coach and Published Author, Nifty Thrifty Dentists

"If you are looking for expert help in creating an online course, I highly recommend Lisa and Setup Sidekick. Lisa truly delivers when she says, “I’m all about making course creation as simple and stress-free as possible.”

Mary Oluonye

Author and Co-Owner of Celmar Travels USA/Ghana

"Not only is Lisa so enjoyable to work with but her skills are second to none. She walked me through every step of the process and was able to overcome any obstacles along the way."

Dr David Bilstrom MD

Director of the International Autoimmune Institute & Bingham Memorial Center for Functional Medicine

"Wanting to create an online course and webinars were things I just dipped in and out of, but after my time with Lisa, I now have the confidence to get ‘stuck in’ and start doing these things I’ve always thought were too hard!"

Dawn Walton

Life Coach , Inner Self Coaching

"Before working with Lisa we were not sure where to start or host our new course. She helped us through the whole process from the beginning to end and provided her insights on what was best for the type of course we had."

Joseph & Marissa Msefya

Marriage Coaches, Forever Marriages

The Sidekick to Success Blog

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The Ultimate Idea-to-Launch

Course Creation Checklist

Every step you need to take to move your course from idea-launch.

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