I hate to break it to you but there’s no silver bullet in business.
Everyone’s looking for that one strategy that’ll mean instant success for their business.
That ONE thing. That simple and seemingly magical solution.
And a lot of people think an online course is that silver bullet.
If they just create a course the dollars will start rolling in…
But successful businesses aren’t built on a single tactic. That’s just not how it works.
To have success with a course doesn’t just mean having an in-demand topic, clear and achievable learning objectives, and great content. It also means already having all the foundational pieces of the puzzle in place – with your course as that final piece that slots in to complete the picture.
So, what are the other pieces of the puzzle that you need to have in place in order to have a successful course?
Well, there are several, but here are the 3 most important foundational pieces you need to have in place before creating your course:
#1 The big picture
Just like when you’re building a puzzle, you need a picture (or plan) to refer to. Having a solid business plan is like the picture on the puzzle box. It helps you understand where your course fits in with your overall marketing strategy.
#2 An audience
Having an existing audience to sell to can give your course a head start. If you don’t have one, you need to start building one before you start creating your course. This could be an active and engaged audience on social media or an email contact list – whatever works best for you.
#3 A launch plan
A launch plan is an important piece of your successful course puzzle. You can’t just create your course and then hope that people will find it and buy it. You need to have a launch plan to create a buzz and attract early enrollments.
Just like starting a puzzle with the corner pieces, making sure you have the foundational elements in place first, you’re not just setting yourself up for a successful course, but you’re setting yourself up for a successful holistic business.