Have you ever considered the hidden benefits of creating an online course?

If you’re involved in the world of online business, I’m sure you’ve heard all about the benefits of creating an online course.

How it’ll help you move from being fully booked in your 1:1 coaching or service business to serving more people and working fewer hours.


How it’ll help you make more money – that famous ‘passive income’ that everyone dreams of. What’s not to love about the idea of making money while you sleep?

Now obviously these are great benefits – but there are also some more subtle hidden benefits to creating an online course that you may not be aware of.

This is something I see regularly in my business helping course creators create their courses.

They go through the process of creating their first course and launch it expecting a certain result – and more often than not they judge their course a failure.

You see, most people only judge a course’s success by the money it makes or the number of sign-ups they receive – when the reality is that they’re just not seeing those all-important hidden benefits.

Today, I want to shed light on some of the hidden gems that come with creating an online course.

You’ll increase your own knowledge and expertise:

Now, I’m sure you’re an expert on your topic – but I’ll bet you don’t know EVERYTHING there is to know about it. When you create a course, you do a deep dive into your topic, so you can break it down into a logical sequence with easily digestible pieces of course content for your course attendees. And in this process, you’re guaranteed to gain a new understanding of things you thought you knew and uncover new information as you work through it – making you even more of an expert.

You’ll learn from your learners:

Creating an online course isn’t (or shouldn’t be) a one-way street – it should be a collaborative learning experience with you learning just as much as your learners. As they move through your course and engage with your content, you’ll get valuable feedback and insights from them. And by staying open and responsive to this feedback, you can refine your course content and further enrich your own knowledge.

You’ll boost your personal brand:

Creating an online course, positions you as a thought leader and industry expert. So, as you share your knowledge and empower others, your visibility and credibility also increase. This increased visibility and credibility can open doors to speaking engagements, media features, and invitations to prestigious events – helping you grow your personal brand.

You’ll learn how to communicate more effectively:

Don’t believe me?

Let me explain.

Think about a teacher in a classroom. They need to take a complex concept, break it down and explain it to their learners in a way that they’ll understand.

That’s exactly what you do when you create your course. And that process of breaking your topic down and explaining it in a way that your learners will get it, is an important element of effective communication.

And this isn’t ONLY important in course creation. Being able to get your point across clearly is important in any kind of communication.

So, sharpening your communication skills on your course topic in the course creation process, will not only improve your course – but also have a ripple effect on the rest of your business communication. Irrespective of whether that’s blog posts, social media posts or talking on podcasts.

It’ll help you network and collaborate:

As your online course gains traction, you’ll attract others in your industry who may be interested in your expertise. This leads to all sorts of networking and collaboration opportunities. You can collaborate with other course creators, engage guest experts to share their expertise in your course, and even collaborate with your course attendees.

There are so many ways an online course can create opportunities for you to work with others.   Embrace the power of collaboration!

You’ll leave a lasting legacy:

The true beauty of creating an online course lies in the lasting impact you have on your course attendees’ lives. Sharing your knowledge and skills with them empowers them to achieve their goals and dreams, which in turn impacts the lives of their families.

So, you not only have a positive impact on the lives of your course attendees but end up influencing the lives of many, many people. What a fantastic legacy that is.


While the obvious benefits of creating an online course, like serving more people, making passive income, and having a broader impact are super compelling, it’s the hidden gems that truly make the course creation journey extraordinary. These hidden benefits have the power to transform your life and business in unexpected ways.