Do you know the difference between a sales page vs a landing page?

Sales page vs landing page – what’s the difference? Well, in the online marketing world, the sales page and landing page are the hardest working.

They both have very important jobs to do and in a lot of ways their jobs are similar, but there are some very distinct differences between the two. And it’s important that you understand the difference so you can set them up correctly and they can each do their jobs well.

Let’s take a look at the sales page.

A sales page’s job is to convert a visitor into a customer. So, it’s essentially a digital salesperson, selling for you 24/7, 365 days a year. And it doesn’t even expect commission!

It does this by providing persuasive copy that answers every question a prospective buyer might have about the product. It highlights the benefits in a way that makes the product seem irresistible. And busts any objections a buyer might have – whether that’s by addressing each objection directly and offering a solution via some sort of bonus – or via social proof from former happy customers sharing how fabulous the product is.

When I think of a sales page, in my mind I picture those old-school knife commercials in the 80s, slicing cans in half etc. As a kid, I never wanted anything as much as I wanted one of those kitchen knives! And of course, my mom wouldn’t buy them. “No 10-year-old needs a set of kitchen knives!”.

So, that’s a sales page. A page on your website that knows the customer almost better than they know themselves – so the offer it makes is irresistible.

Next, we’ll look at a landing page.

A landing page is like a sales page in that its only job is to convert. But unlike a sales page, it’s all about making this super easy and uncomplicated. There’s no “But wait there’s more…” on a landing page. The goal is to make it easy for a visitor to take a single action, such as filling out a form or downloading a resource.

When I think of a landing page, I think of impulse buying. Something catches your eye while you’re scrolling Insta, and you think “Hmm… that sounds interesting.” You tap on it and are taken to a landing page that makes it so easy to opt-in that you almost do it in zombie mode. Not too much to read through, bullet points, single action to take – and boom, you’re in. And it was all so easy you hardly remember doing it, until you check your email in the morning.

Now, this could be anything from a lead magnet or a product trial or even a low-ticket offer. Anything that doesn’t take too much convincing to get you to take action.

So, sales page vs landing page – what’s the difference? And more importantly which one do you choose? Well, that depends entirely on what you’re trying to achieve. Generally anything high-ticket like a course – is going to need a sales page. You need that knife commercial salesperson to convince people to take out their credit cards. But if you’re trying to achieve something simple, I dunno, like get people to sign up for a free lead magnet to build your email list or buy a $27 Canva template, a landing page will be best. The less friction, the better. Nobody’s going to spend half an hour reading a sales page for a free lead magnet.


Both sales pages and landing pages have important jobs to do. It’s up to you to decide which one will work best for you depending on the goal you want to achieve.