Do you feel stuck in your business? I can relate.
Starting a business right before a pandemic has been… interesting. I started Setup Sidekick in January 2020 and while I haven’t made millions, it’s been growing steadily month by month.
That is until about a month ago. I felt well and truly stuck. Things just didn’t seem to be going as planned and it felt like I was treading water. Sure I had some clients, but they were smaller projects and not the big juicy end-to-end course clients that I wanted. There was no challenge, no growth – I was stuck.
Now I’m not sure if any of you are feeling stuck right now. We’re certainly living in a more restricted world and that may also contribute to us feeling limited or restricted in our businesses.
So I thought I’d share what helped me get unstuck, in case any of you are feeling the same way.
The first thing I did was upskill. I tried learning new things. I’m a life long learner and there’s nothing I enjoy more than learning new things. So while this was enjoyable and I certainly added some new skills to my toolkit (Hello funnel building with Clickfunnels!).
It did not help me get unstuck in my business.
So I decided to do the hard thing. The thing I knew I needed to do, but had been avoiding with my Clickfunnels procrasti-learning. The thing I knew was keeping me stuck and holding me back.
That hard thing for me was to become more visible online, aka put myself out there. And boy did I resist it. I procrastinated, I decluttered my email, I rearranged my office, I signed up for another course (because that went soooo well before). And eventually, I read a book – because that’s what you do when you’re avoiding something right. You do everything but the thing you know you need to do.
But it was the book that gave me the kick in the butt I needed. The book is Steven Pressfield’s, ‘Do The Work’. It’s a book all about overcoming resistance and seeing that resistance for what it is. An enemy that needs to be overcome in order to move forward.
So I sat down and designed a month’s worth of Instagram and Facebook posts and scheduled them in the Later app. Then I reached out to everyone who’d contacted me in relation to a course over the last three months. And just through that action, I was able to sign some new clients, the kind of clients I’d been hoping for.
And I’d like to say the rest is history, but as Steven puts it,
“fear doesn’t go away. The warrior and the artist live by the same code of necessity, which dictates that the battle must be fought anew every day.”
My resistance will always be there and I’m sure I’ll hit another patch of it in the near future. But I now have an arsenal of tools to fight it with. Do yourself a favour and read the book!