Is there a secret formula to sell almost anything online? Well, the title may be long. “Launch, An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams”. But Jeff Walker’s book is a quick read and certainly delivers on its promise.
The book teaches marketing and is in itself, a lesson in ethical persuasion. Jeff is a master at manipulating the reader with storytelling.
So, what’s it all about?
In the first chapter, he immediately establishes himself as a relatable guy. A stay-home Dad who quit his corporate job to take care of his kids. Then when his wife comes home in tears he realises he needs to figure out a way to support his family. In his own words “I was desperate for a change. I needed a success. I needed to make some money. I needed to turn my life around.” You see, completely relatable, we’ve all been in this position before.
He then goes on to tell you about his first launch and how surprised he was about its success. It was a simple email subscription and succeeded well beyond his expectations. Making $34,000, which in the mid-1990s was fantastic.
So right from the beginning, he’s got you hooked. You’re thinking, “If he can do it, I can do it” right? And yes, that is exactly right. The formula he teaches will definitely work.
Who is Jeff Walker?
Jeff Walker knows his stuff. He has spent the last 20+ years teaching millions of students his formula and his teaching style is straight-forward and down to earth. There’s no confusing industry speak and he teaches you exactly how you can use the formula for your own business.
Within the book, you get a plan and a strategy. There are also real launch sequence examples from people who’ve had great success using the formula. He gives you advice on how to build an email subscription list. How to conduct product research and create a product. And how by repurposing existing content – you don’t need to start from scratch. It’s all there. It works.
In an age where you can’t just build a website and expect to have customers flock to it, and buy your product. Launch, teaches you how to create a product that people want and then effectively market that product.
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