Is it important to create course content for different learning styles?  Think back to your school days and the many hours you spent having to study for exams. Were you the kid who drew mind maps or spider diagrams with circles, blocks and arrows? Then you’re probably a visual learner.

When it comes to learning, one size does not fit all and there are at least 4 different types of learners. The 4 main types are:

  • Visual Learners
  • Auditory Learners
  • Reading/Writing Learners
  • Kinesthetic Learners

And then there are also learners who lucked out and don’t have a dominant or preferred style. (If you’d like you can take the test to find out yours)

What does this mean for you as a course creator?

Well, I’m sure you want to make sure that you get your message across to everyone on your course. This means creating course material that is engaging for each of the four learning styles.


So how do you create course content for each learning style?

Tips to engage the Visual Learner
Visual learners love things like colour, contrast, and other visual info when they learn. 

  • Use colour to highlight important points and bullet points to reduce the amount of text to read
  • Use charts, graphics and images
  • Video works well for visual learners. Show them a demonstration, of the task or assignment. This helps them visualise what needs to be done rather than just telling them how to do something.

Tips to engage the Auditory Learner
Auditory learners learn best through hearing. They’re good listeners and often very social.

  • Record video lessons
  • Offer Audio-only content
  • Include a social element like a Facebook Group

Tips to engage Reading/Writing Learners
Reading/writing learners learn best when yup you guessed it, they’re reading/writing.

  • If you record video/audio provide a pdf handout of the content
  • Create written assignments for them to complete
  • Translate visual aids such as charts and diagrams into words

Tips to engage Kinesthetic Learners
Kinesthetic Learners are probably the most difficult to engage in an online course as they need to physically process what they are learning. They need to actually do the work rather than watch/listen to how it is done.

  • Use stories that relate to your subject matter – experiences linked to emotions are more memorable
  • Include interactive elements in your course material
  • Set assignments for learners to draw sketches or diagrams of what they’re learning, or to stand up and physically act out a concept if that’s possible

In conclusion

Creating interactive, immersive and learning style-centered course material will make your course more enjoyable. And if your attendees enjoy the course they are more likely to remember what you’re teaching them. Which after all is the main aim of any online course, amIright?

Need help with your course?

I can help make you course creation as easy and stress-free as possible with my done-for-you services. If you don’t see anything that suits your requirements, we can work out a custom package just for you.

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