Let’s look at Facebook Boosted Posts vs Facebook Ads. Within Facebook there are 2 different ways for you to promote your social media efforts. These are Boosted posts and Facebook ads. But which one is the best value for money? Well, they are both effective, you just need to know which one to use when. Let me break it down for you.
What are Facebook Boosted Posts?
The boosted post option is essentially a less complicated version of an ad, and it looks like a regular Facebook post. So, if you are used to creating posts it’s quite easy for you to move on to boosting them. Boosting your post means that Facebook shares your post higher up in the news feed of your existing audience. It will also display your post to similar users who aren’t yet following your business page.
What are Facebook Ads?
Facebook Ads are just that, ads. They appear within Facebook on the right-hand side on a desktop and within the news feed on mobile and desktop.
When is it best to use a Boosted Post?
The Facebook Ads Manager tool can be daunting and overwhelm new users with all the tools and features. So, if you are starting out with promoting your business on Facebook it is easier to use the Boosted Post option. All you need to do is select a target audience, a budget amount, and the duration you want it to run. Boosting posts is a good way to test out a strategy before you put together an entire campaign. They tend to drive engagement and give a good ROI as they stay on your timeline once the promotion has ended. Whereas Facebook Ads are removed completely once the promotion has ended.
When is it best to use a Facebook Ad?
Where the Boosted Posts option only boosts a single post at a time, Facebook Ad’s allow you to create full-blown, multi-faceted ad campaigns. All your campaigns are stored in one location and this allows you to get more strategic with your campaigns.
So, if you need things like,
- language and behaviour targeting
- multi-audience channelling
- A/B testing with different content and images
- Ad Scheduling
- Optimised bidding
then Facebook Ads is the best option for you.
Both options have their own set of benefits. If you want quick exposure for your business, or to reach new audiences a boosted post will work. While, Facebook is a powerful tool that allows you to create complex, targeted and specific campaigns.
Ideally you should consider combining the two formats. Boost a few posts to see which ones perform best, and then turn that content into full new Facebook Ad campaigns.
If this is still unclear or you need some help with promoting your business on social media, get in touch with your questions and I’d be happy to help answer them for you.
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