You’ve invested blood sweat and tears in your beautiful new website, celebrated with a launch party, and now you sit back in expectation of all the new customers that will come rolling in online.
... and crickets.
While it’s true that a website can sell for you 24/7, the harsh reality is that just because a website is online, it doesn’t mean people will find it. It’s a bit of a catch-22 because traffic to your website helps to improve your rank which in turn generates more traffic. But you need to ensure that the increased traffic comes with an increase in engagement in your site too. To do this you will need to attract the right traffic, the right way.
5 tips to generate traffic and get your business noticed – by the right people!
1. Be like a honey bee.
Content marketing is still your BFF and really not as difficult as you think. You only need to write one or two articles a month and then promote these articles everywhere and as much as possible. You can share news, trends, and top resources your market needs and like a bee collecting pollen from 100’s of flowers you will collect traffic from multiple sources.
2. Get influenced.
Reach out to influencers and ask them to try out your products/services in exchange for mentions and/or reviews. Once their review is posted, there will be a link directly to your site and that will give you a nice SEO boost on search engines and will drive traffic to your site.
3. Call a friend.
Partner with an established business/brand that offers a complimentary product/service to yours and already has a loyal following. For example, if you provide wedding videography, you could partner with a wedding photographer to co-promote your services as a package to prospective Brides and Grooms. They promote the package on their website and that drives traffic to yours.
4. Get more social
Comment on blogs and social media posts, answer questions people are posting, and take part in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get and if your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic.
5. The power of a crowd
Start an online movement by allowing customers to upload photos of themselves using your product onto the product page of our website. This has multiple benefits, people will love feeling like one of our models, they will share with their friends and you will get loads of extra traffic to your website.
So, what do you think, will these tips work for you?